Five days ago I took a screenshot of a tweet and built a whole post on top of it.
65,338 impressions.
The idea wasn't mine. It's George Mack's, sitting at 73,000 views and 342 bookmarks.
What does that mean?
It has pre validated success…
So it’s a great way to jack credibility.
The tweet did the stopping. And then I added value… and the arguing haha.
Which is the whole point.
Every tip below skips the guessing, because the idea already proved itself somewhere.
On another platform, across a hundred other accounts, or on your own profile three months ago…
1. Take the tweet before LinkedIn does
LinkedIn runs dayssss behind X on almost every story.
Scanning X in the morning is reading LinkedIn's feed before it exists.
Cam took Peter Steinberger's screenshot of a $1.3M/month OpenAI bill, circled the number in Canva added the OpenClaw logo, and wrote "POV: you just replaced your engineering team with a $1.3M/month OpenAI bill."
168,226 impressions.
The tweet was the input. The opinion on top was the post.
2. Make it a graph
Cam's last quarter: "SaaS has been dying since 2008" at 400,403 impressions. "OpenAI is in SERIOUS trouble" at 340,880. "Anthropic is in DEEP trouble" at 156,329.
Four different topics, same shape every time.
A graph looks like evidence before anyone's read a word of it, so it subconsciously forces you to stop.
What you owe people after that is an argument good enough to justify the stop.
3. Repost your winner from three months ago
The cheapest one, and almost nobodyyyy runs it.
Cam posted that SaaS graph again four weeks ago.
201,002 impressions on a post that had already done 400K.
So I got curious and started testing it out for my own.
Well.. I've been doing it for the last two weeks now haha.
The reposts are now sitting in my top performers, alongside the originals they came from.
That George Mack post at the top is a repost.
I first ran it three months ago and it did 31,404 impressions with 68 comments. Same post, five days ago: 65,333 and 114 comments.
The second run more than doubled the first.
Each post has its own lifespan and its own audience. The people following you now never saw the old one.
The reason most people won't do this is they think it's cheating.
If you gave real value the first time and the post is worth seeing again, there's nothing to feel weird about.
That DM came on the second run of this post.
He'd never seen the first one, and he's building the thing today.
Open analytics, sort by impressions, copy and paste, post it again.
One thing before you go and do all three
This is growth content. It buys eyeballs and nothing else.
Someone clicks your name off a graph about Anthropic, lands on your profile, and what they find there decides whether the impressions were worth anything.
Keep the authority posts coming underneath.
The rule of thumb: 40% growth, 30% authority, 20% conversion, 10% personal.
These three live inside the 40.
Talk soon,
D.
P.S. If you try the repost one this week, tell me what the second run does. I read every reply.
P.P.S. If you want the version of this where you're not figuring it out alone, The LinkedIn Engine runs a Q&A every Tuesday where we take real posts apart and rebuild them. $99/month.