I’ve never done this before (and I’m terrified)

Hey {{First Name | there}},

On October 28 I’m teaching my whole LinkedIn system live, start to finish, for free.

I’ve never done that. Pieces of it, yes. Videos, this newsletter, sessions inside the community. Never the full thing in one room, with people watching me do it.

So yes, I’m a little terrified. → webinar.diandraescobar.com

Before the details, how I actually got here:

In 2022 I did an internship in Paris. I fell in love with the city, and with a French guy. He was the first person to tell me about LinkedIn.

I brought him home to Colombia. I was so excited to show him my culture. Then he left me. On top of that, I had a fight with my dad and had nowhere to stay.

No relationship, no home, no plan.

My best friend and her mom made space for me in their home. Me and all my suitcases, on the floor of her room.

I cried every day. To keep money coming in, I cold called for a company I didn’t believe in.

That’s the year I published my first LinkedIn post. Zero followers.

Then my first comment came in. Then my first DM.

Later that year I took a job at an SEO agency. I built the founders’ personal brands and did all of it myself: writing, engagement, everything. Their accounts grew super fast and started going viral.

Hardest year of my life, and the year I really started learning how LinkedIn works.

They let me go in the first half of the year. The person who let me go was one of my closest friends. He told me, “I just know you’re an entrepreneur.” I smiled and nodded. Inside, I didn’t believe it.

I started Distinctiva from a laptop in co-working spaces, moving from city to city. A few hundred people knew my work by then. That was enough to get the first long-term clients and the first two people on the team (my sister and bff).

Every one of those clients came from a post, a comment or a DM. Zero cold outreach. I’d done enough of that in 2023 to never want to do it again.

I got invited to speak at Semrush Spotlight in Amsterdam. My session was fully booked.

By the end of the year, the business crossed six figures.

After two years of therapy, something finally clicked.

The business more than doubled. I spoke in Vienna, Zagreb, and sponsorships started coming in. Same system, bigger rooms.

And in September, love found its way back. I met Cam. In the past year, I’ve helped him get 8.8 million impressions on LinkedIn.

An incredible team. A community. And Cam and I built Magnets, my first SaaS tool.

I run it all while traveling the world, and my team is my best friends and family.

The thought that this business pays for their lives and lets us travel, just because I decided to post on LinkedIn? Wild.

Favikon ranks me #1 in Colombia for personal branding on LinkedIn. And on a list of the top 200 LinkedIn voices in the country, I came in #2, right behind the co-founder of Rappi.

The system now runs for a Premier League club owner, founders with multi-million-dollar exits, and an SEO agency that went from $1.2M to $3.6M ARR.

I didn’t have a strategy when I started on that bedroom floor. I had a LinkedIn account and the stubbornness to keep showing up. The system came later, one lesson at a time.

You’re good at what you do. Someone with half your experience is getting the reach, the comments and the calls.

I know how that feels. Three years ago nobody knew my name, and I had far less to show for myself than you do right now.

The one thing I want you to leave the webinar believing: you can be the expert and get the attention. You don’t have to become someone else online or trade your credibility for it.

Less “what do I post?” More “this is my system.” In 60 minutes, live with me:

→ Your expertise is the content
→ One client call turned into 3 pieces
→ The 4 parts between attention and clients
→ A look inside my inbox, zero outreach

At the end I’ll show you how to build it with me in my first live cohort. The session is the full system either way. The cohort is for the people who want me in the room while they build it.

Wednesday, October 28. 11am ET. Free.

Show up live and you’re in the draw for a 1:1 call with me (worth $500).

Almost 300 people have already saved their spot. Don’t watch this one on replay.

→ My Claude ghostwriter setup
→ The hook writer skill (304 hooks)
→ The LinkedIn profile optimizer

They land the moment you register, so you can start before the 28th.

Save your free spot → webinar.diandraescobar.com

Talk soon,

D.