Hola,
For a while I was telling you LinkedIn wasn't helping text-only posts.
A text post got 2 or 3 lines in the feed. That was your hook, and then "...more."
Everything else was hidden.
So we all added something. A carousel. A one-pager. A screenshot. An image. Anything to take up more space on the screen. A text-only post could be the best thing you wrote all month, and it would still look tiny next to a big graphic.
That changed, just noticed it a few mins ago.
Text posts are bigger now
I noticed it on my phone first. Text posts are taking up way more of the screen.
So I checked my feed on desktop and counted.
→ Text-only posts showed 6 to 7 lines before "...more"
→ Posts with an image, video or carousel showed 1 to 3 lines
Before, most people worked with about 3 lines, or around 210 characters on desktop. Now a text-only post gets more than double that.
And carousels went the other way. Most carousels now show 2 slides side by side, so each slide is about half the size it used to be. But there's one little hack. More on that below.
LinkedIn hasn't announced this anywhere I could find. This is just what I'm seeing in my own feed.
What I'd do:
→ Post at least one text-only post this week. No graphic. Experiment!
→ Treat your first 7 lines as the hook, not just the first line. You have room for the setup and the tension now.
→ Keep it short overall. Remember the 175-word sweet spot from last issue. Seven lines is a big part of that.
→ Keep the carousels for posts that really need slides. Make the text big, since each slide shows smaller now.
A little carousel hack
Like I said, carousels got smaller. A lot smaller.
But here's a little hack I noticed.
If your carousel is only 2 slides, it takes up the same huge space as a one-pager.
If it has 3 slides or more, it gets really, really small.
What I'd do: if you want a short carousel that takes up the whole screen, keep it to 2 slides max.
I tried it out today:
Looks really cool, I like it.
Talk soon,
D.
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