You can now report AI Slop

Last month I wrote that LinkedIn shipped four features at once and even I couldn't keep up.

That was the warm up.

Today there's a button under every post on the platform that says "Seems like AI slop."

They didn't soften the wording either. The button says slop, the same word the rest of us have been using for two years.

I covered the crackdown [a few issues ago], back when their CEO confirmed on video they were building classifiers for this. Today is the part where they hand some of the labelling over to us.

Six updates below. The first one changes your reach, the third one changes how you get paid.

What it is: three dot menu on any post → "Seems like AI slop." The post gets hidden from your feed and you get a thanks for letting us know message.

The button is the boring part. Their CPO Hari Srinivasan posted the full list this morning, and this is what's actually in it:

→ Your reports train their models. Srinivasan said slop is hard to define and the definition keeps changing, which is why they want people labelling it instead of a fixed rule.

→ You get told privately if people flag you. A note in your dashboard saying your content is coming across as inauthentic. No public mark.

→ Flagged content loses out of network reach. It gets pulled back from suggested content and recommendations outside your network. That's the only reach that grows an account.

→ The automation crackdown scaled up. Hundreds of thousands of automated comment attempts blocked daily, plus billions of other automation attempts in the last couple of months.

→ They're deleting their own AI writer. The "enhance with AI" button is gone from the composer, replaced with something that proofreads spelling and grammar without touching your voice.

That last one is the most honest thing LinkedIn has done in a while. They built the slop machine into the post box, watched the feed fill up, and are now pulling it back out.

What I'd do: go read your last ten posts and ask whether a stranger could tell you wrote them.

Nobody is flagging posts because they detected a model.

They're flagging posts that say nothing.

Specific numbers, a client situation, an opinion someone could argue with, a thing that happened on a Tuesday. That's what makes a post unflaggable, and it's the same thing that made it good before any of this existed.

If you're using AI to research, structure, tighten or get unstuck, nothing about your week changes. If you're pasting raw output into the composer, this is your notice.

One thing to watch: this button will get abused. People will flag competitors, people they disagree with, and anyone whose post irritated them at 7am. Your out of network reach can now be dented by strangers with a grudge, and I haven't seen an appeals process yet… idk what will happen there.

What it is: one post, up to five co-authors, every name at the top, published into all of their networks at once. It went global on July 23 for both members and company pages. Instagram has had this for years.

The details nobody mentions:

→ Only the account that created the post can edit it or change who's on it
→ Pages added as collaborators get no engagement metrics at all
→ Look for "add collaborators" inside the sharebox

This is the fix for the employee advocacy problem I've complained about for years. The company page posts into the void, the founder gets all the reach, and teams end up publishing near-identical content on two accounts and splitting the engagement between them.

Now they share one byline and the engagement pools on a single post.

Worth coordinating for: launches, joint reports or webinars with a partner, client case studies where the client will co-sign, event recaps with your co-hosts.

Not worth it for: co-authoring with someone whose audience is the same as yours. The reach only lifts when the networks are genuinely different. Two people in the same bubble just concentrate the same audience.

What it is: LinkedIn's own creator marketplace, launched June 10 inside Campaign Manager. Brands search vetted creators by topic and expertise, check audience data and performance, and get your contact details to open a conversation.

Alpha, invite only, North America and English content first. You opt in through the Monetization tab.

Creators keep control, which surprised me. You pick which content to feature, how brands can reach you, and you approve how your sponsored content gets used.

The bigger part: reporting on their plans for next year points at paid subscriptions for newsletters and communities, and one-off payments for things like advice sessions.

I said last month they want the money happening in app instead of leaving for Stripe and Calendly.

This is the rest of that plan arriving.

What I'd do: get in the queue. Early access to monetization features has historically come with a distribution bump, and being one of a small number of vetted creators in your category is worth more today than it will be in a year.

Following people straight from the comments.

Comments have been the fastest growth lever on the platform for two years, and the friction was always that someone had to click through to your profile before they could do anything about it. Take that step out and every comment you leave becomes a place people can act.

If you're running an engagement list of 20 to 30 creators [like I teach in the community], this quietly raises the return on every comment you write.

The top content link.

→ GIFs in comments. The comment sections have gotten a lot less stiff.

→ Comment impressions are visible now, so you can finally see how many people saw the comment you spent ten minutes writing.

→ Suggested feeds are in testing. More topic-based distribution, more upside for small accounts.

→ Mobile post boosting is reaching more people.

→ Profile and page verification is expanding.

→ You can block comments from company pages you don't want appearing under your posts.

Every one of these points the same direction.

Reports from real humans. Shared bylines with real names. Brand deals with vetted individuals. Payments to people. The AI writing button removed from the composer.

LinkedIn spent two years handing everyone tools to produce more, and the feed got worse for it. This year they're sorting out who's actually behind the words.

Which means the thing protecting your reach is the least scalable asset you own. What you've done, what you think, and the specifics only you have.

That's been true the whole time. It's just enforceable now.

Talk soon,

D.

PS: If you'd rather build this than read about it, The LinkedIn Engine is where I teach the whole system. Four weeks, live sessions, feedback on your actual posts. Link here.