You can tweet on LinkedIn now

Hola,

You can basically tweet on LinkedIn now.

Text posts got bigger. A short one shows up whole in the feed, with no "...more". So you can post a quick thought the way you would on Twitter.

But before I show you how people are using it, before you go and stress out and start blaming the algorithm, here’s some big sister talk:

I've consulted creators twice my size.

Their reach was going down.
Their leads were going down.
And their business wasn't doing too well.

So I go in and audit their content strategy.

And always, always, always, I find the same thing.

They're not innovating.
They're not changing.
They're not adapting.

And they're blaming the algorithm.

Here's the thing. As humans, we get used to background noise. We get used to seeing the same things. If your posts look the same every week, people stop noticing them.

So you need to adapt. You need to evolve. You need to try new things, and not stop.

Not just blame the algorithm.

So here are 3 text post formats to try this week. All from the same person.

This one's from Helena Langdon. 4,649 likes and 371 comments.

It's the same format over and over. "Instead of this, try this." Line after line.

But it looks soooo different from everything else in the feed. Two short columns, no graphic. You notice it right away.

What I'd do:

→ Pick words people in your field use too much
→ Make two columns: "Instead of:" and "Try using:"
→ Keep every line short so the columns stay clean

Small tip: keep the left column short. And use Kleo’s preview and text formatter to make sure it looks good.

Also Helena. 2,306 likes and 152 comments.

It's basically a tweet. There's no "...more" because the post is that short. You read it, you get it, you like it.

So now you can have a Twitter mindset on LinkedIn.

One thought. One joke. One small thing you noticed. You don't need a graphic or 5 bullet points.

What I'd do:

→ Keep notes on your phone for thoughts. Stuff you notice at work, on calls, with clients
→ Write it like you'd text a friend. Don't explain the joke
→ Make it about your world. People in your industry should read it and go "so true"
→ If you're on X, go through your best tweets. Some of them are LinkedIn posts now

Long posts still work. You just have to use those first 7 lines well.

Helena starts with something everyone's talking about: impressions are down. Then it gets weird. She went to school with the LinkedIn algorithm, and it was the best impressionist she ever knew.

By line 7 you have to know where it's going.

What I'd do: don't sum up your story in the first lines. Set it up, and leave the "wait, what?" right before the "...more".

Same person. Same type of post. Three posts that look nothing alike.

But they all have one thing in common. They're funny.

That's a big part of why Helena does so well. And it goes back to my sixth growth post format: memes.

Funny posts get shared. People tag a friend, send it in a DM, or repost it. That's how a post reaches people who don't follow you yet.

And a meme doesn't have to be an image. A text post can be a meme too. The British heating one is basically a meme in words.

Last time I said carousels got smaller, and that 2 slides gets you the big size back.

Then I was sitting down with Jake and Cam.

Jake actually got the huge carousel format back. Me and Cam? Still small.

Same with the bigger text posts. Not everyone has them yet.

Like every single thing LinkedIn has been launching. They are A/B testing everything. Not everyone sees the same feed right now.

So if your text posts still look small, don't let that stop you. You should definitely still experiment with them.

Which is kind of the whole point. LinkedIn keeps changing. Your content has to keep changing too.

Try one new format this week.

D.

P.S. My free live webinar is this Wednesday, October 28, 11 a.m. ET. It's my first one ever, and if you show up live, you could win a 1:1 call with me (worth $500).

Sign up and you get 3 free bonuses: my Claude ghostwriter setup, my LinkedIn hook writer skill and my LinkedIn profile optimizer.

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